E-COMMERCE AS A MARKETING COMPANY SUPPORTING

Abstract

Electronic Commerce (e-Commerce) is supporting the improvement, development of a company. With the e-commerce will be able to provide a feasibility for the management of processing a variety of resources used. Among these resources, e-commerce is the management support in the marketing process to achieve the goal. This is caused by the e-commerce can change the original form of service should come directly to a destination agency or via the phone, but now the service is on-line every time wherever located so as to facilitate the handling of all transactions. View media e-commerce makes the customer can freely view all the activities undertaken by a company in marketing its products. Marketing was formed because of the unique asset that became a marketing network of companies and the Believers (horder stake) supporters, employees, suppliers, distribution, retailers, advertising agencies and so on as the company steps back timbale building relationships of mutual benefit. E-commerce with the company management is very closely related,

because here the e-commerce supporting role as a marketing tool to convey information to achieve goals.

Hopefully this scientific work can be useful and used as reference material that can provide insight in the areas of corporate marketing, advertising in the media especially the internet.

Source By :
Dina Maulina STMIK Amikom Yogyakarta

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